Facebook lost daily users for the first time in its 18-year history. CEO Mark Zuckerberg believes Facebook’s decline in users is likely due to the boom in popularity of the competitor platform TikTok.
Facebook lost daily users for the first time in its 18-year history in the final quarter of 2021, which CEO Mark Zuckerberg believes was caused by the TikTok boom.
The social media giant’s devastating earnings report on Wednesday sent Facebook shares plunging more than 20 percent, wiping more than $200 billion off the company’s market cap and erasing $29 billion from Zuckerberg’s net worth.
Facebook reported a drop of nearly 500,000 in daily logins during the last three months of 2021.
‘People have a lot of choices for how they want to spend their time, and apps like TikTok are growing very quickly,’ Zuckerberg said during an earnings call Wednesday, according to the Washington Post.
Zuckerberg reiterated that Meta – the company that owns Facebook, Instagram and WhatsApp – is pushing hard to develop its short-form video Reels in an effort to compete with TikTok.
‘This is why our focus on Reels is so important over the long term,’ he added.
Facebook, which now only has 1.93 billion users logging in each day, also saw its shares plunged more than 20 percent in extended trading on Wednesday after unexpectedly heavy spending on its Metaverse project led to a rare decline in its fourth quarter profit.
Meta saw its stock fall 22.6 percent to $249.90 in after-hours trading, wiping about $200 billion off the company’s market value.
The company heavily invested in its Reality Labs segment – which includes its virtual reality headsets and augmented reality technology – during the final quarter of 2021, accounting for much of the profit decline.
Zuckerberg, who is worth approximately $107 billion, held more than 398 million shares of Meta at the end of 2020, according to Investopedia. Based on his reported holdings, the CEO personally experienced a more than $29 billion loss when the company’s stock fell Wednesday.
If you haven’t noticed there is a war of the social media worlds happening right now. The goal of every platform is to gain as many users as possible and have their app be the first that the user checks when they wake up in the morning.
Most people do this already, but what they don’t realize is that these programs are designed to keep you coming back for more.
Social Media Is Included In Our Lifestyles
It used to be where people would say that they only used social media to keep up with family, friends from high school, or work colleagues.
That is no longer the case. Today, social media is also used for entertainment, therapy, news, and business. And, much more.
Content creators have made a name for themselves through social media. The amount of wealth that has been generated over the last 10 years from social media has been phenomenal.
Millionaires have been made by individuals who learned to maximize and monetize Instagram and Facebook in particular.
It’s not just people with large followings who learned how to make money from social media. Regular people who have had a post go viral have edited their caption and then added their personal website links, or cash handles. Sellers groups have been formed where individuals can promote themselves, and let’s not forget the many marketplace social apps that have been created.
There are many ways to make money with social media. But how? Continue reading and you will learn which social media sites are the best for monetization.
The following social media apps have been listed by the most profitable:
Instagram is at the top of the list because in recent months the platform has collaborated with seller sites such as Etsy and Big Cartel. They, and others, can be integrated to where a shop button can appear directly on the users page.
If you don’t have a store but you own a website, simply add your link in your bio to drive traffic to your site.
With Instagram’s Direct Messaging feature it allows viewers to contact you directly if they see an item on your page that they are interested in.
Include a CTA (Call To Action) in your caption when you post. (Examples: “Click the link in my bio to shop,” or “DM me for rates.”)
Take quality product photos and modeling photos.
Create separate business and personal profiles. Instagram allows you to be signed into up to six accounts at once.
Pay for ads with your most popular products first.
Facebook is unique when it comes to making money in many different ways. On your personal profile you can freely post your products as much, or as little as you want. This tactic works for some, and for others it may come off as spam.
To avoid being blocked or deleted by your friends, there are other ways to promote your products and services on Facebook.
Create a Facebook page. As with Instagram, Facebook allows you to directly link your shop (and website) to your Facebook business page.
Keep in mind, if you create a page you will have to promote it yourself mainly or pay for Facebook Ads.
Facebook groups can be great if you know how to use them correctly. Join groups that are specific to your niche (examples: blogging, fitness, travel, crypto, self publishing, finance, or crafting), as well as join entrepreneurship business groups that allow anyone to participate.
GroupTip: Follow the sellers rules of the groups you are in. Learn which days are for promotions, and if they don’t allow any advertising. Some groups are strictly for providing information, which can still help you succeed in other areas of the website/app.
Earn with the TikTok Creator Fund. The platform knows that creators are constantly finding innovative new ways of creative expression and they want to reward it’s top users.
What is TikTok Creator Fund?
TikTok Creator Fund rewards creators for doing what they do best — making incredible TikTok videos. It’s TikTok’s way of celebrating and supporting creators for their dedication, ingenuity, and spirit.
Who is eligible?
To participate in TikTok Creator Fund, you must meet certain eligibility requirements. Users must be 18 years or older, be a legal resident of one of the 50 states, District of Columbia, or the territories and possessions, of the United States, meet a minimum following threshold of 10K authentic followers, have accrued at least 100K authentic video views in the last 30 days, and post original videos in line with our Community Guidelines.
Another way to make money on TikTok is to request donations for your live streams. Turn on Live Gifting while live streaming and get paid instantly.
If you have a personal brand be sure to add your website link in your bio and make content mentioning it so viewers know where to shop for the item they just liked.
Sell Virtual Tickets
Ticketed Spaces is a way to support creators on Twitter for their time and effort in hosting, speaking, and moderating the public conversation. Creators can earn a share of revenue from tickets purchased from Twitter to attend the creators’ Ticketed Spaces.
Get Paid By Your Followers Through Super Follows
Creating Super Follows content is for anyone who brings their unique perspectives and personalities to Twitter to drive the public conversation, including activists, journalists, musicians, content curators, writers, gamers, astrology enthusiasts, skincare and beauty experts, comedians, fantasy sports experts, and more. Everyday their Tweets, Spaces, Direct Messages, photos and videos resonate with their audience and create vibrant conversations on Twitter.
Through Super Follows, people can set a monthly subscription of $2.99, $4.99 or $9.99 a month to monetize bonus, “behind-the-scenes” content for their most engaged followers on Twitter. And followers get extra special access to their unfiltered thoughts, early previews and subscriber-only conversations from their favorite accounts.
Earn With Tip Jar
Tip Jar is an easy way to support the incredible voices that make up the conversation on Twitter. You’ll know an account’s Tip Jar is enabled if you see a Tip Jar icon next to the Follow button on their profile page. Tap the icon, and you’ll see a list of payment services or platforms that the account has enabled.
To setup the service on your profile select whichever payment service or platform you prefer and you’ll be taken off Twitter to the selected app where you can show your support in the amount you choose. The services you can add today include Bandcamp, Cash App, Patreon, PayPal and Venmo.
When posting your pin add the link to your products or services in the description. This will drive traffic to your ecommerce site.
Many people think that you have to have a website or blog in order to be successful with affiliate marketing. Use Pinterest to share your affiliate links and get paid.
Learn a new skill from Pintrest, then monetize it by sharing it there.
Tip: Use the stunning app Canva to create eye-catching pins.
3 Ways To Earn Money On Any Social Media Platform:
Sponsored Content Posts – When you have a large following companies and brands will pay you to post on your page. Consider contacting businesses in your local area as well as nationwide brands to see if they are interested.
Paid Ads – Each of the platforms mentioned in this article allow you to advertise your posts through them. Make sure that the post you promote can be converted to cash.
Share Your Cash Handle (CashApp, Paypal) In Posts – You never know who is looking to donate to you.
Article By K. Crystal Carter
K. Crystal Carter is originally from Oakland, California, where she was employed in banking for 7.5 years and a cannabis grow director and cannabis advocate at local City Hall meetings for 6 years. She currently resides in Las Vegas as one of the lead Earthy Realist team members.
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Audius has successfully secured its partnership with TikTok to stream music via the platform and be used for videos, being a massive win for the company. The decentralized music service has also grown its token to as much as $1 billion in market cap, giving it a massive high for this week.
The decentralized music streaming service is one of the pioneers of this kind of music distribution, having indie and upcoming artists get featured in the app. The company has based itself on tokens or cryptocurrency, which is what most startups are going now, being popular with NFT games and the like.
Audius and TikTok
Audius and TikTok secures deal for a decentralized music service known as “TikTok Sounds,” bringing the market cap of the company to $1 billion.
Rolling Stone has received a statement from Audius executives that it has already secured its partnership with TikTok, the popular short video sharing application, for its music sources.
Audius is the first service to have a partnership with TikTok, and it is something which is a massive thing for users and the business as it did not partner with the likes of Spotify, YouTube Music, and Apple Music.
The startup coin’s music streaming would be labeled as “TikTok Sounds” in the platform and would be called that way when users search for it when editing their videos. TikTok would have a hand with gathering music and having its licenses granted to them for use in the short video platform, as users edit their content.