8 Proven Ways To Capture Attention When Marketing Your Business

Are you selling a product or service online? If so listen up.

Your main priorities with social media marketing should be:

• Only posting your best photos
• Creating content to where people feel compelled to message you
• CTAs (Call To Actions) that triggers an emotional response

Likes do not equate to more money.

I have people who purchase from me but they have never liked a post, nor are we always friends on social media.

Your inbox should be active with questions and order requests.

Your website link should be included in your marketing posts.

⭐️ Join the official wealth building Facebook group: Aura Of Wealth – Finance + Credit Coaching

Best Regards,

Aura Bea Carter

3 Things To Do Before You Quit

I’m different. And I’m not being cliche when I say this. When I held a secular job before I applied, I would research the company background, look up the employee satisfaction rates, and I knew my goal would be to move up in 3-6 months.

When I found myself no longer satisfied with what I thought the job was initially offering, I made an exit plan. I researched similar positions that paid more, as well as higher positions I could be hired for based on my credentials.

Being self employed is not for the faint of heart. Heck, truthfully, being an entrepreneur isn’t for everyone. But if you are looking to step out on faith and work for yourself plan it out in a calculated manner.

(All posts shared to my social media profiles, please credit @AuraOfWealth when reposting. – Thank you!)

Best Regards,

Aura Bea Carter

Email Marketing Made Easy

Email Marketing has become the best technique for marketers to make the most from their advertising efforts, and if not given adequate importance to, it can prove fatal for your business. Not only does it give you more opportunities to enhance your credibility, but you can easily stay on top of minds of your targeted audience on a long-term basis.

This course includes: 20 Videos, 1 E-Book, Email Marketing Methods (E-book), 21 Email Marketing Hacks (Guide), 5 Ways to Nurture Your New Email Subscribers (Guide) 1 Resources Report, 1 Mind Map, 21 Email Marketing Hacks, 1 Email Marketing Method Guide and an additional Special Free Report.

Chapter 1: What Is Email Marketing All About?
Chapter 2: Setting Up The Perfect Template For Your Emails 
Chapter 3: Creating An Email Marketing Campaign 
Chapter 4: Creating An Automated Newsletter Campaign 
Chapter 5: Building And Embedding A Lead Capture Page On Your Website
Chapter 6: Creating A Subscriber Pop-Up For Your Site
Chapter 7: Creating A Sign-Up Form For Your Facebook Business Page 
Chapter 8: Generating More Email Leads With A Giveaway Campaign 
Chapter 9: Setting Up A Lead Generation Campaign On Facebook 
Chapter 10: Retargeting Site Visitors That Don’t Sign Up 
Chapter 11: Engaging Subscribers That Don’t Open Your Emails 
Chapter 12: Defining The Perfect Email Marketing Lifecyle For Your Business 
Chapter 13: Improving Your Email Design Strategy 
Chapter 14: Tricks And Tips To Boost Open Rates And Click-Through Rates 
Chapter 15: The Best Types Of Lead Magnets And Email Incentives You Can Offer 
Chapter 16: Email Marketing Best Practices 
Chapter 17: Email Marketing Do’s And Don’ts
Chapter 18: Email Marketing Premium Tools And Services To Consider 
Chapter 19: Email Marketing Success Stories
Chapter 20: Email Marketing Frequently Asked Questions

Order Here

The Latest On Marketing

Unconventional Ways To Successful Entrepreneurship

Entrepreneurial strategies that actually work. Simple techniques that will get your company ahead. Turn your side hustle into your main source of profit.

We all know that there are hundreds of articles all over the internet on, “How To Be An Entrepreneur.” The all telling people to do the same things. It was soon realized after reading back to back articles that I had to think outside the box. What was it that I actually witness entrepreneurs do to build their brands as well as consider if that technique would work for my product or service. I couldn’t learn and succeed from the same basics that were being published over and over again. So, I decided to write my own rules based on my real life and personal business needs and experiences.

I’m often inboxed on social media by people who have followed me for years, and more recently people will read a comment I made somewhere on the internet then inbox me genuinely wanting to learn more about entrepreneurship.

These methods aren’t actually unconventional, they are simply entrepreneurial strategies actually that work.

Understand if your idea is worth you investing in.
Research if there is an existing market for this product/service, or if it’s something people would even want. What is it that people in that marketing group are looking for? What is something unique that you can provide them with (what’s missing from that market)? These are some of the questions to ask yourself.

Hire a good photographer.
I started off this way, then I took a photography class to cut cost and capture my products the way I wanted them to be perceived. Your products should look, “picture perfect,” and your company employee photos should make people want to learn more about such a professional looking group.

Use: Words that attract customers.
If you look this up online you will find articles on ‘psychologically attractive words’. Remember, advertising is a science. Words are known, by our ancestors as well as today’s titled psychologist, to neurologically send off positive signals in the brain when looked at.

Use: Colors that attract customers.
Your brand logo, the uniforms your employees wear, your social media posts, should use colors that make people attentive psychologically. The same effect as mentioned above.

Colors & Emotions

Attend conferences over networking events.
When it became known that cannabis would be soon legalized in Oakland, California, there was this wave of cannabis networking events for projected licencees. Most didn’t know enough information to share with another individual. With cannabis conferences this is where major cannabis brand CEO’s would attend, agreeing political figures have been at such gatherings, and valuable info packets would be given out.

Some conferences you have to pay for and some are free, but typically they are more of an investment.

Reply in detail to negative reviews and unsatisfied clients.
And STILL thank them for their business. (You can’t and wont please everyone.)

In your response use words such as: “We appreciate your investment in our company and we understand your reason(s) for contacting us.”

As opposed to: “We apologize for the inconvenience.” How many times have you heard companies say this? It no longer holds real weight to a persons dissatisfaction, and it sounds like a robotic, generic, cliche customer service response.

Look, the customer isn’t always right, but their concerns should be valued and respected.

Listening to criticism.
I was told around 2014 that my art looked like “something that should be on a t-shirt”. I was offended. And hurt by such words. I let it sink in and took it as constructive criticism. I made it a personal goal to improve and have my art in galleries and by 2015 I was in multiple locations around the Bay Area.

You are your first “Brand Ambassador.”
Inform people of this awesomely-amazing company and don’t mention to them you are the actual owner. (This is a good time to hand out your business card.) People will take this as you are a satisfied customer and good ratings attracts new clients.

If I meet stranger Bob, and Bob tells me, “I own a tire shop called ‘Best Tires’. It’s right there on 23rd street.” That doesn’t interest me as much as random Susan who says, “I just had my tires done at ‘Best Tires’ and they did an AMAZING job. Fast service too!”

Think of it this way big companies hire spokespeople to boast about their company. Be your own spokesman.

Pay attention to similar brands.
Coca-Cola dates back to starting in 1886, Pepsi started in 1894. Same products, both successful.

Don’t say “yes” to every invitation or every client. Working with companies that don’t fit your ethics, or standards that you wish to be associated with can do more harm than good. We constantly see major brands announce they are no longer in partnership with other brands who have lacked inclusion of some kind or have made bad press.

Entrepreneurs of Multiple Endeavors

Don’t cross market your brands.
If you offer resume writing don’t advertise your massage therapy gig at the same time. Those aren’t the same markets. I have been given business cards that will show multiple services the entrepreneur does and I wont remember which one I was given the card for. When talking with people, stay specific to the conversation topic, people do not need to know everything you do for a living.

Naked Juice, the popular fruit smoothie brand found in almost every grocery store is owned by Pepsi Co. Though they are both drinks, you will not see them advertised at the same time. This company is profiting from two different markets, the healthy crowd and the soda loving crowd at the same time.

Sales & Sells

Don’t say yes to every vending opportunity.
Every opportunity isn’t an opportunity. There are too many event hosts who will invite people to an event and say that it can help them with “exposure.” But then the vendor sits there at the event awkwardly for hours with people purposely avoiding eye contact and walking a bit away from that particular booth/kiosk because its not a product or service they came to the event for.

You wouldn’t see quilted blankets sold at a tech event. Sounds extreme doesn’t it? But these are the things that I have actually witnessed. Sometimes opposites DON’T attract.

Purchase a car magnet.
Now with this one, have it I’d have it done by a car magnet company if you are not computer/design savvy. If you design it yourself make sure it’s legible to someone walking by, as well a person in a car next to you. Most websites online do have a very easy to use design tool that almost anyone can work with. The GREAT thing about a car magnet is that it works for any type of business, it’s removable, and they come in different sizes. The BEST thing is that its free advertisement.

Earthy Realists GOLDEN RULE TO ENTREPRENEURSHIP:
I don’t believe that everyone is cut out for entrepreneurship. Because it’s not for everyone. But I do believe it’s for those who have an underlying reason for their product or service as well as the will to keep learning.

The goal isn’t to merely, “Be so good that they can’t ignore you”
It is actually to: Be so good that it’s THEIR PERSONAL GOAL to work with you.

“Pay It Forward” To Another Ambitions Entrepreneur By Sharing This Article. They will thank you for it.

Best Regards & Many Successes To You.
Kadesh Menes


Earthy Realist Is Sponsored By Oasis Art Design – Oasis Art Design is a creative production and directing company leading the concept-vision of business locations and creative enthusiasts. Consulting to improve and enhance. 
http://www.oasisartdesign.net


The Smartest Business Move of 2021: Pay Your Volunteers

What was the best year economically for the United States? What has been the best investment in the past 25 years? Well, it would depend on who you are asking.

Did you immediately invest in Bitcoin upon hearing about it? Did you purchase and payoff a home during the housing market boom (crash)? Did you buy and sell the right internet/tech related product during the dot com phenomenon?

Those who were money wise or just downright lucky, played their cards right and came out a winner.

Fast forward throughout the many recessions, presidential faces to place blame, to present pandemic history and we find ourselves separated by social distancing measures, yet needing one another the absolute most.

And believe it or not, one of the best investments you can make is getting the right people on your team. This has held to be true since the first ever entrepreneur needed someone around so that he could take his lunch break and still have doors open.

What makes a good hiree? Your first answer may be punctuality or even skill set. But do you really know what makes a person perform well?: How well they are treated by their employer.

It sounds simple, and it is but most don’t have the attitude of, “What can I do to make your life easier?” It’s more like, me, me, me. And that isn’t bad, we are self preserving by default.

But in order to get ahead in life especially the business world, we have to make room for other people’s feelings, emotions and comfortability. This means seeing ourselves as our employees/volunteers/hirees. Yes, you may have built the organization but bodies are needed to keep it running.

One of the best investments you can make is getting the right people on your team.

Ask for help by seeking out a volunteer and pay them in some form for their time.

3 Ways To Pay or Reward Your Volunteers:

Monetary – Legally a volunteer can receive no compensation, a volunteer can be paid expenses. Instead of hourly, a weekly stipend (payment) can be made. Or a lump sum paid at the end of their volunteer term. Be clear in a written statement and offer agreement of these details from the start.

Provide Private Organizational Lessons (Internal Company Skills) – Many actual companies set a 90 day probation period to see if an individual can meet the needs of the environment long term. During this time they are not only observed but they are taught much needed details about the business. By selecting a volunteer to be an apprentice they will strive to one day work for you.

Volunteer Recognition Certificate – Acknowledging your volunteers’ involvement and the difference they make to your organization demonstrates that you value their time and commitment. It should also provide what services they rendered and the total amount of hours completed. This record can be used as their professional or community service reference.

How to search for highly skilled volunteers:
Look online for volunteer matching sites and programs. Ask for a resume along with an application. The kindest person can hinder you if all they can help with is being nice. Volunteers are often associated with kind hearted people which is a wonderful thing but the more skillful a person the less micromanaging you will have to do. Purposeful professionalism is key.

Provide an agreement, rules list, or contract detailing the specific tasks the individual is being requested services for. Sick to your own rules. The individual recruited is not to perform errands or tasks outside of what has been assigned for them.

Remember, no matter what your company provides people will only take you as seriously as you take yourself.

Now, there are some nonprofits that get away with hiring paid volunteers and never actually hiring an employee. When building a company or leveraging an existing company, on site or virtual volunteers should last no longer than a summer (seasonally), six months possibly and at the longest a year.

By then, especially in the length of a year, you should have things together enough to start the actual hiring process. You will have developed skills as a potential employer and know the types of people who would work best for your company. Who you want to represent the brand you worked so diligently to create.

What you will learn from rewarding and paying others:
– How to grow your business.
– The types of individuals you work well with.
– That you can’t do everything on your own.
– Appreciating another human can make them perform better.

Let your volunteers be one of the best business investments you make and lessons in employee hiring that you learn in 2021.

Best Regards,
Kadesh Menes

EarthyRealist.com


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