So, you’re stuck trying to think of a shiny new marketing tactic to get more folks acquainted with your product or service.
You’ve tried a bunch of things — you’ve recorded podcast episodes, you’ve made Instagram reels, you’ve even dabbled in making a few TikToks.
And now, you’re thinking, “What else can I do that will grab people’s attention?”
Enter: The free challenge.
This is a really fun way to grow your audience organically and give them a taste of the kind of transformation they can experience through your offer. (And because it’s free, people will be more willing to sign up.)
Your goal is twofold: 1) to funnel as many people as possible into your actual offer and turn them into paying customers. 2) to provide so much value out of the challenge that they want more where that came from.
Here are the top 3 tips for creating a memorable challenge that folks will be flocking to sign up for.
One of the best things about social media is that it opened up a world of information about business and entrepreneurship that most didn’t know about. In fact, many millionaires have been made from becoming successful on social media.
But, though many have seen large profits from posts going viral, quickly growing a following from attractive content, or hiring the right marketing team that you don’t know about, it’s not an overnight process.
True success takes time.
True success takes dedication.
True success takes consistency.
Therefore, stop worrying that you don’t have thousands of followers and focus on building your skill set.
Facebook lost daily users for the first time in its 18-year history. CEO Mark Zuckerberg believes Facebook’s decline in users is likely due to the boom in popularity of the competitor platform TikTok.
Facebook lost daily users for the first time in its 18-year history in the final quarter of 2021, which CEO Mark Zuckerberg believes was caused by the TikTok boom.
The social media giant’s devastating earnings report on Wednesday sent Facebook shares plunging more than 20 percent, wiping more than $200 billion off the company’s market cap and erasing $29 billion from Zuckerberg’s net worth.
Facebook reported a drop of nearly 500,000 in daily logins during the last three months of 2021.
‘People have a lot of choices for how they want to spend their time, and apps like TikTok are growing very quickly,’ Zuckerberg said during an earnings call Wednesday, according to the Washington Post.
Zuckerberg reiterated that Meta – the company that owns Facebook, Instagram and WhatsApp – is pushing hard to develop its short-form video Reels in an effort to compete with TikTok.
‘This is why our focus on Reels is so important over the long term,’ he added.
Facebook, which now only has 1.93 billion users logging in each day, also saw its shares plunged more than 20 percent in extended trading on Wednesday after unexpectedly heavy spending on its Metaverse project led to a rare decline in its fourth quarter profit.
Meta saw its stock fall 22.6 percent to $249.90 in after-hours trading, wiping about $200 billion off the company’s market value.
The company heavily invested in its Reality Labs segment – which includes its virtual reality headsets and augmented reality technology – during the final quarter of 2021, accounting for much of the profit decline.
Zuckerberg, who is worth approximately $107 billion, held more than 398 million shares of Meta at the end of 2020, according to Investopedia. Based on his reported holdings, the CEO personally experienced a more than $29 billion loss when the company’s stock fell Wednesday.
Want to make money online? It’s no secret that influencer marketing has become a massive industry, thanks to people like the Kardashians. But these days, glitzy digital influencers are out. Creators are in. Equipped with a lot more gravitas, this new generation of creators is working to create a more positive internet culture. The New Yorker explained it best in a recent essay on the topic: “’Creator’ is a term with a more wholesome air, conjuring an Internet in which we are all artisanal blacksmiths plying our digital craft.”
According to experts, there are more than 50 million content creators out there, working in the digital space and making money online—through photography, writing, video, podcasting and more—and all contributing to the new creator economy. One of the architects in the space is Gigi Robinson, a 23-year-old Gen Z digital nomad who is helping redefine this new digital world from the inside out. When Robinson was 11, she was diagnosed with Ehlers Danlos Syndrome, Mast Cell Activation Syndrome and Postural Orthostatic Tachycardia Syndrome, forcing her to give up her passion for competitive swimming and find a new hobby: photography.
Robinson has translated that passion into a bonafide online money-making business. She is the founder of It’s Gigi, a creative media company focused on making ethical and intentional content for brands like Best Buy and Spotify, where she hosts a GenZ live audio show on Spotify Greenroom called “Everything You Need Is Within.” In addition, she has grown a healthy social media audience on Tiktok and Instagram, where she shares tips on mental health, chronic illness, body image and more. She also regularly lectures on social media literacy and branding to global companies (Meta, Reuters Pharma, Yahoo, Her Campus) and universities (UCLA, USC, UMass, FIT, Baruch).