One of the best things about social media is that it opened up a world of information about business and entrepreneurship that most didn’t know about. In fact, many millionaires have been made from becoming successful on social media.
But, though many have seen large profits from posts going viral, quickly growing a following from attractive content, or hiring the right marketing team that you don’t know about, it’s not an overnight process.
True success takes time.
True success takes dedication.
True success takes consistency.
Therefore, stop worrying that you don’t have thousands of followers and focus on building your skill set.
Facebook lost daily users for the first time in its 18-year history. CEO Mark Zuckerberg believes Facebook’s decline in users is likely due to the boom in popularity of the competitor platform TikTok.
Facebook lost daily users for the first time in its 18-year history in the final quarter of 2021, which CEO Mark Zuckerberg believes was caused by the TikTok boom.
The social media giant’s devastating earnings report on Wednesday sent Facebook shares plunging more than 20 percent, wiping more than $200 billion off the company’s market cap and erasing $29 billion from Zuckerberg’s net worth.
Facebook reported a drop of nearly 500,000 in daily logins during the last three months of 2021.
‘People have a lot of choices for how they want to spend their time, and apps like TikTok are growing very quickly,’ Zuckerberg said during an earnings call Wednesday, according to the Washington Post.
Zuckerberg reiterated that Meta – the company that owns Facebook, Instagram and WhatsApp – is pushing hard to develop its short-form video Reels in an effort to compete with TikTok.
‘This is why our focus on Reels is so important over the long term,’ he added.
Facebook, which now only has 1.93 billion users logging in each day, also saw its shares plunged more than 20 percent in extended trading on Wednesday after unexpectedly heavy spending on its Metaverse project led to a rare decline in its fourth quarter profit.
Meta saw its stock fall 22.6 percent to $249.90 in after-hours trading, wiping about $200 billion off the company’s market value.
The company heavily invested in its Reality Labs segment – which includes its virtual reality headsets and augmented reality technology – during the final quarter of 2021, accounting for much of the profit decline.
Zuckerberg, who is worth approximately $107 billion, held more than 398 million shares of Meta at the end of 2020, according to Investopedia. Based on his reported holdings, the CEO personally experienced a more than $29 billion loss when the company’s stock fell Wednesday.
Want to make money online? It’s no secret that influencer marketing has become a massive industry, thanks to people like the Kardashians. But these days, glitzy digital influencers are out. Creators are in. Equipped with a lot more gravitas, this new generation of creators is working to create a more positive internet culture. The New Yorker explained it best in a recent essay on the topic: “’Creator’ is a term with a more wholesome air, conjuring an Internet in which we are all artisanal blacksmiths plying our digital craft.”
According to experts, there are more than 50 million content creators out there, working in the digital space and making money online—through photography, writing, video, podcasting and more—and all contributing to the new creator economy. One of the architects in the space is Gigi Robinson, a 23-year-old Gen Z digital nomad who is helping redefine this new digital world from the inside out. When Robinson was 11, she was diagnosed with Ehlers Danlos Syndrome, Mast Cell Activation Syndrome and Postural Orthostatic Tachycardia Syndrome, forcing her to give up her passion for competitive swimming and find a new hobby: photography.
Robinson has translated that passion into a bonafide online money-making business. She is the founder of It’s Gigi, a creative media company focused on making ethical and intentional content for brands like Best Buy and Spotify, where she hosts a GenZ live audio show on Spotify Greenroom called “Everything You Need Is Within.” In addition, she has grown a healthy social media audience on Tiktok and Instagram, where she shares tips on mental health, chronic illness, body image and more. She also regularly lectures on social media literacy and branding to global companies (Meta, Reuters Pharma, Yahoo, Her Campus) and universities (UCLA, USC, UMass, FIT, Baruch).
Affiliate marketing is a great way to earn income without starting a business of your own. Everything is pretty much done for you, all you have to do is share the product with your network.
After signing up with a company and becoming a partner you are provided with a personal link that keeps track of the sales made using it. If you are someone who has multiple affiliate links it’s good to create a Word document for easy retrieval. Your link can be shared anywhere and here are some places and directions on how to do just that.
1. Share On Your Blog
If you are a blogger sharing your links on your personal website is a great way to boost traffic and earn cash. An easy way to do this is by posting a product that will be interesting to your readers. In other words, post affiliates that have to do with your blogs primary topics or niche. If you don’t have a physical item to take your own photos use the photos provided in your affiliate portal or from that company’s website. Tell your readers about a personal story in reference to the item, how it helped you and how they too can benefit from it. If you don’t have a personal story that you would like to share take the information from the original website and make it more detailed and post it as a blog.
2. Social Media
Now on every social media site you are able to add a link to your bio and this is a great way to promote your affiliates. If you have multiple products use a bio link tool that allows you to show them all in one place. Some social media platforms do require that your page be a business account to use the website in bio option. It’s a simple conversation in the settings that only takes a few seconds to change.
Share your affiliate links in Facebook groups and directly on your page to drive traffic to the website you are promoting for. Sound excited about the product as if it is your own. The more proud you are to be working for (or with) a business it shows and makes people trust you more. You can share a text only post with your affiliate link to the item or you can share an image with a caption and your direct affiliate link to buy.
3. Friends And Family
Let the people you know aware that you’re now a partner with this great company and ask them could they share it with someone who could use it. By doing this people tend to actually think about if they know of someone who could use the product. Typically when you ask friends and family to support you by ordering it rarely happens for most people. Plus you don’t want then to be your buying audience because they will not be returning customers.
4. Product Reviews & Tutorials
If it’s a product that you strongly believe in create a video (or blog) on what you thought of it or how to use it. When people see that you have actually tried a product it makes the item more believable that it is worth investing in and purchasing.
Summary: Affiliate marketing isn’t hard at all, in fact it’s one of the most profitable ways to make an income without a regular job. Most affiliates send out emails with suggestions on how to promote their products, READ THEM. If you are having doubts or lacking confidence email them your concerns so that they can go over your methods and guide you.
Article By K. Crystal Carter
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