When most people think of an elevator pitch the American business reality show ‘Shark Tank’ probably comes to mind. You have the opportunity of a lifetime to grow your brand and this is when you BETTER get it right.
At least, that’s how it feels.
Start practicing what you would say if you only had 30 seconds (the length of an elevator ride) to sell your business to an angel investor.
Place yourself in that scenario mentally, so when it happens you’ll be totally impressed with yourself.