Facebook lost daily users for the first time in its 18-year history. CEO Mark Zuckerberg believes Facebook’s decline in users is likely due to the boom in popularity of the competitor platform TikTok.
Facebook lost daily users for the first time in its 18-year history in the final quarter of 2021, which CEO Mark Zuckerberg believes was caused by the TikTok boom.
The social media giant’s devastating earnings report on Wednesday sent Facebook shares plunging more than 20 percent, wiping more than $200 billion off the company’s market cap and erasing $29 billion from Zuckerberg’s net worth.
Facebook reported a drop of nearly 500,000 in daily logins during the last three months of 2021.
‘People have a lot of choices for how they want to spend their time, and apps like TikTok are growing very quickly,’ Zuckerberg said during an earnings call Wednesday, according to the Washington Post.
Zuckerberg reiterated that Meta – the company that owns Facebook, Instagram and WhatsApp – is pushing hard to develop its short-form video Reels in an effort to compete with TikTok.
‘This is why our focus on Reels is so important over the long term,’ he added.
Facebook, which now only has 1.93 billion users logging in each day, also saw its shares plunged more than 20 percent in extended trading on Wednesday after unexpectedly heavy spending on its Metaverse project led to a rare decline in its fourth quarter profit.
Meta saw its stock fall 22.6 percent to $249.90 in after-hours trading, wiping about $200 billion off the company’s market value.
The company heavily invested in its Reality Labs segment – which includes its virtual reality headsets and augmented reality technology – during the final quarter of 2021, accounting for much of the profit decline.
Zuckerberg, who is worth approximately $107 billion, held more than 398 million shares of Meta at the end of 2020, according to Investopedia. Based on his reported holdings, the CEO personally experienced a more than $29 billion loss when the company’s stock fell Wednesday.
About two weeks ago I posted on a private social media page how Facebook was toxic for individuals with anxiety, PTSD, and other mental health conditions. In comparison, I urged those seeking professional and serious business connections in the cannabis and crypto industries to use LinkedIn. The social media platform has a high number of business owners and content creators who publish valuable and worthwhile posts. People conduct themselves more seriously on LinkedIn is what I have noticed, and it’s been this way consistently for years.
It wasn’t until this past summer when a tragic event occurred in my life that I transitioned to using LinkedIn again. I actually turned off the notifications of invite requests only at the start of this year. I would let them pile up in my inbox knowing one day I’d sign on again. But as Facebook showed me memories that I didn’t want to view instead of searching their settings to see if there was an option to turn it off, I decided it was time for our virtual relationship to end.
About a year ago I had a pair of earrings that I designed to go viral on Facebook and it was the largest amount of orders that I had ever received. As an artist and designer, it felt great to receive recognition for my work. My inbox started to get flooded with women asking for my website. As I responded as quickly as I could, Facebook started to block any messages that I sent with a link. They notified me of 48 hours when I could send a link in my messages again. I know, I know spam prevention control. But I was not initiating these messages, I was only replying.
After this magnificent event occurred in my art life, I was encouraged (motivated) to share more. Despite the message situation. I mean, that is what the platform encourages to make the algorithm work for you, right? Share! Share Share! The more I shared, the fewer views it said I had. I tried scheduling posts, posting organically, and I even tried ads. Facebook would offer $10-$50 credit for creating an ad but I would never see the credits after I paid.
I posted in “professional” art and business groups but over the last year “follow for follow train” posts would take over, some groups would not allow you to share your business link (which made no sense to me), some groups let scammers comment on everyone’s post, and in others, the admins would demand you follow them on Instagram before approving your post. The biggest hustle I witnessed was attractive women group admins charging $10-$50 for you to post in their group.
At this point, I was only using Facebook to promote my art, and the free and paid methods weren’t working on my behalf.
Facebook made saying goodbye easy.
Over the years I, like many others, questioned the violent viral videos, the completely off recommendations for suggested friends, how you could select not to see content but it was still appearing, the spike in irrelevant ads, and the disappearance of posts from those on your friendslist.
Facebook outgrew itself.
Too many new (ideas) services, options, and constant updates. Not enough focus on bettering society with such a powerful and accessible platform. The scariest thing about the recent outage was the thought of the millions of people refreshing their app for hours who didn’t even have a business but just wanted to have access to their feed. Pointless feed checking. An unhealthy social media addictive habit that started because of Facebook.
On October 28th Facebook CEO Mark Zuckerberg will continue the conversation of the company rebrand, new name, and his focus on building the metaverse at the annual Connect conference.
There will be fake outrage by the Facebook social media world that has in my opinion dumbed down the smartest of individuals. Mark has stated that he wants to focus on the younger generation. I don’t know if this is his way of trying to give back to the global social media community after the damage Facebook has done but as the once viral saying goes: Hide Your Kids.
Article By K. Crystal Carter
– K. Crystal Carter is a cryptocurrency and blockchain enthusiast who is originally from Oakland, California. She has 7.5 years of experience in the financial industry, and 6 years of being a cannabis hydroponics grow director and cannabis advocate at local City Hall meetings. She currently resides in Las Vegas as one of the lead Earthy Realist team members.
If you haven’t noticed there is a war of the social media worlds happening right now. The goal of every platform is to gain as many users as possible and have their app be the first that the user checks when they wake up in the morning.
Most people do this already, but what they don’t realize is that these programs are designed to keep you coming back for more.
Social Media Is Included In Our Lifestyles
It used to be where people would say that they only used social media to keep up with family, friends from high school, or work colleagues.
That is no longer the case. Today, social media is also used for entertainment, therapy, news, and business. And, much more.
Content creators have made a name for themselves through social media. The amount of wealth that has been generated over the last 10 years from social media has been phenomenal.
Millionaires have been made by individuals who learned to maximize and monetize Instagram and Facebook in particular.
It’s not just people with large followings who learned how to make money from social media. Regular people who have had a post go viral have edited their caption and then added their personal website links, or cash handles. Sellers groups have been formed where individuals can promote themselves, and let’s not forget the many marketplace social apps that have been created.
There are many ways to make money with social media. But how? Continue reading and you will learn which social media sites are the best for monetization.
The following social media apps have been listed by the most profitable:
Instagram
Instagram is at the top of the list because in recent months the platform has collaborated with seller sites such as Etsy and Big Cartel. They, and others, can be integrated to where a shop button can appear directly on the users page.
If you don’t have a store but you own a website, simply add your link in your bio to drive traffic to your site.
With Instagram’s Direct Messaging feature it allows viewers to contact you directly if they see an item on your page that they are interested in.
Sellers Tips:
Include a CTA (Call To Action) in your caption when you post. (Examples: “Click the link in my bio to shop,” or “DM me for rates.”)
Take quality product photos and modeling photos.
Create separate business and personal profiles. Instagram allows you to be signed into up to six accounts at once.
Pay for ads with your most popular products first.
Facebook is unique when it comes to making money in many different ways. On your personal profile you can freely post your products as much, or as little as you want. This tactic works for some, and for others it may come off as spam.
To avoid being blocked or deleted by your friends, there are other ways to promote your products and services on Facebook.
Create a Facebook page. As with Instagram, Facebook allows you to directly link your shop (and website) to your Facebook business page.
Keep in mind, if you create a page you will have to promote it yourself mainly or pay for Facebook Ads.
Facebook groups can be great if you know how to use them correctly. Join groups that are specific to your niche (examples: blogging, fitness, travel, crypto, self publishing, finance, or crafting), as well as join entrepreneurship business groups that allow anyone to participate.
GroupTip: Follow the sellers rules of the groups you are in. Learn which days are for promotions, and if they don’t allow any advertising. Some groups are strictly for providing information, which can still help you succeed in other areas of the website/app.
TikTok
Earn with the TikTok Creator Fund. The platform knows that creators are constantly finding innovative new ways of creative expression and they want to reward it’s top users.
What is TikTok Creator Fund?
TikTok Creator Fund rewards creators for doing what they do best — making incredible TikTok videos. It’s TikTok’s way of celebrating and supporting creators for their dedication, ingenuity, and spirit.
Who is eligible?
To participate in TikTok Creator Fund, you must meet certain eligibility requirements. Users must be 18 years or older, be a legal resident of one of the 50 states, District of Columbia, or the territories and possessions, of the United States, meet a minimum following threshold of 10K authentic followers, have accrued at least 100K authentic video views in the last 30 days, and post original videos in line with our Community Guidelines.
Another way to make money on TikTok is to request donations for your live streams. Turn on Live Gifting while live streaming and get paid instantly.
If you have a personal brand be sure to add your website link in your bio and make content mentioning it so viewers know where to shop for the item they just liked.
Twitter
Sell Virtual Tickets
Ticketed Spaces is a way to support creators on Twitter for their time and effort in hosting, speaking, and moderating the public conversation. Creators can earn a share of revenue from tickets purchased from Twitter to attend the creators’ Ticketed Spaces.
Get Paid By Your Followers Through Super Follows
Creating Super Follows content is for anyone who brings their unique perspectives and personalities to Twitter to drive the public conversation, including activists, journalists, musicians, content curators, writers, gamers, astrology enthusiasts, skincare and beauty experts, comedians, fantasy sports experts, and more. Everyday their Tweets, Spaces, Direct Messages, photos and videos resonate with their audience and create vibrant conversations on Twitter.
Through Super Follows, people can set a monthly subscription of $2.99, $4.99 or $9.99 a month to monetize bonus, “behind-the-scenes” content for their most engaged followers on Twitter. And followers get extra special access to their unfiltered thoughts, early previews and subscriber-only conversations from their favorite accounts.
Earn With Tip Jar
Tip Jar is an easy way to support the incredible voices that make up the conversation on Twitter. You’ll know an account’s Tip Jar is enabled if you see a Tip Jar icon next to the Follow button on their profile page. Tap the icon, and you’ll see a list of payment services or platforms that the account has enabled.
To setup the service on your profile select whichever payment service or platform you prefer and you’ll be taken off Twitter to the selected app where you can show your support in the amount you choose. The services you can add today include Bandcamp, Cash App, Patreon, PayPal and Venmo.
Pinterest
When posting your pin add the link to your products or services in the description. This will drive traffic to your ecommerce site.
Many people think that you have to have a website or blog in order to be successful with affiliate marketing. Use Pinterest to share your affiliate links and get paid.
Learn a new skill from Pintrest, then monetize it by sharing it there.
Tip: Use the stunning app Canva to create eye-catching pins.
Photo by Tracy Le Blanc
3 Ways To Earn Money On Any Social Media Platform:
Sponsored Content Posts – When you have a large following companies and brands will pay you to post on your page. Consider contacting businesses in your local area as well as nationwide brands to see if they are interested.
Paid Ads – Each of the platforms mentioned in this article allow you to advertise your posts through them. Make sure that the post you promote can be converted to cash.
Share Your Cash Handle (CashApp, Paypal) In Posts – You never know who is looking to donate to you.
Article By K. Crystal Carter
K. Crystal Carter is originally from Oakland, California, where she was employed in banking for 7.5 years and a cannabis grow director and cannabis advocate at local City Hall meetings for 6 years. She currently resides in Las Vegas as one of the lead Earthy Realist team members.
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