The most valuable thing a person can have is their individual peace. With a clear mind you can accomplish nearly anything.
Over the last few years the term “self care” has been thrown into pop cultures vocabulary and associated with spa days for women, and talking to the bros for men. But the real conversation is still yet to happen on a authentic and widely relatablelevel.
When the topic of self care arises there is often a bullet point list of things to do to help you with your mental and physical health but no one dives into the unthinkable: mental illness and entrepreneurship.
It is said that the world needs more compassion when it comes to mental illness, but truth be told it’s a very complex experience for all involved. On one hand, we have the stigma of what it is assumed to look like when witnessing someone with a mental health impairment, and on the other we have the inside of the mind of someone with such diagnosis.
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” is a philosophical thought experiment that raises questions regarding observation and perception. (Via Wikipedia)
If a man says he is depressed, but never is professionally diagnosed how serious do we take him?
We live in a fake caring culture where so much is politically correct that no one can decide what’s suitable to be correct. And when living with a mental illness it makes this complicated world even more complicated. Instead of admitting that there isn’t always a right or wrong answer we find ourselves debating over who received the most liked answers.
To respect one anothers differences it’s time to acknowledge that mental health self care is not monolithic. Especially when it comes to owning, running or developing a business. Discovering what helps you function with some type of normalcy takes some real deep diving into self discovery.
Managing a business is a challenge in its own, managing a business when experiencing depression, racing thoughts, paranoia, delusions, or mania is like a forced roller coaster ride. You know it will come to an end at some point, but during its intensity it feels like forever.
Therefore, how do you manage to manage? You dedicate yourself to yourself. For yourself. No one can help you better than the person in the mirror. If you want success as someone with a mental health issue you have to dissect your habits so that you will continue to understand your triggers and your best moments.
This plays out to be true for those who have anxiety but still seeks to have a profitable business despite their personal obstacles. And it can be done.
If your mental health is starting to affect your physical health, treat yourself like you are sick and take days off as needed.
‘Business & Mental Health’ will be a series of articles dedicated to the success of those who may struggle with the belief or willpower of winning due to a chemical imbalance.
Articles written are based on human experiences and events. Seek professional medical advice and attention as needed.
Entrepreneurial strategies that actually work. Simple techniques that will get your company ahead. Turn your side hustle into your main source of profit.
We all know that there are hundreds of articles all over the internet on, “How To Be An Entrepreneur.” The all telling people to do the same things. It was soon realized after reading back to back articles that I had to think outside the box. What was it that I actually witness entrepreneurs do to build their brands as well as consider if that technique would work for my product or service. I couldn’t learn and succeed from the same basics that were being published over and over again. So, I decided to write my own rules based on my real life and personal business needs and experiences.
I’m often inboxed on social media by people who have followed me for years, and more recently people will read a comment I made somewhere on the internet then inbox me genuinely wanting to learn more about entrepreneurship.
These methods aren’t actually unconventional, they are simply entrepreneurial strategies actually that work.
Understand if your idea is worth you investing in. Research if there is an existing market for this product/service, or if it’s something people would even want. What is it that people in that marketing group are looking for? What is something unique that you can provide them with (what’s missing from that market)? These are some of the questions to ask yourself.
Hire a good photographer. I started off this way, then I took a photography class to cut cost and capture my products the way I wanted them to be perceived. Your products should look, “picture perfect,” and your company employee photos should make people want to learn more about such a professional looking group.
Use: Words that attract customers. If you look this up online you will find articles on ‘psychologically attractive words’. Remember, advertising is a science. Words are known, by our ancestors as well as today’s titled psychologist, to neurologically send off positive signals in the brain when looked at.
Use: Colors that attract customers. Your brand logo, the uniforms your employees wear, your social media posts, should use colors that make people attentive psychologically. The same effect as mentioned above.
Colors & Emotions
Attend conferences over networking events. When it became known that cannabis would be soon legalized in Oakland, California, there was this wave of cannabis networking events for projected licencees. Most didn’t know enough information to share with another individual. With cannabis conferences this is where major cannabis brand CEO’s would attend, agreeing political figures have been at such gatherings, and valuable info packets would be given out.
Some conferences you have to pay for and some are free, but typically they are more of an investment.
Reply in detail to negative reviews and unsatisfied clients. And STILL thank them for their business. (You can’t and wont please everyone.)
In your response use words such as: “We appreciate your investment in our company and we understand your reason(s) for contacting us.”
As opposed to: “We apologize for the inconvenience.” How many times have you heard companies say this? It no longer holds real weight to a persons dissatisfaction, and it sounds like a robotic, generic, cliche customer service response.
Look, the customer isn’t always right, but their concerns should be valued and respected.
Listening to criticism. I was told around 2014 that my art looked like “something that should be on a t-shirt”. I was offended. And hurt by such words. I let it sink in and took it as constructive criticism. I made it a personal goal to improve and have my art in galleries and by 2015 I was in multiple locations around the Bay Area.
You are your first “Brand Ambassador.” Inform people of this awesomely-amazing company and don’t mention to them you are the actual owner. (This is a good time to hand out your business card.) People will take this as you are a satisfied customer and good ratings attracts new clients.
If I meet stranger Bob, and Bob tells me, “I own a tire shop called ‘Best Tires’. It’s right there on 23rd street.” That doesn’t interest me as much as random Susan who says, “I just had my tires done at ‘Best Tires’ and they did an AMAZING job. Fast service too!”
Think of it this way big companies hire spokespeople to boast about their company. Be your own spokesman.
Pay attention to similar brands. Coca-Cola dates back to starting in 1886, Pepsi started in 1894. Same products, both successful.
Don’t say “yes” to every invitation or every client. Working with companies that don’t fit your ethics, or standards that you wish to be associated with can do more harm than good. We constantly see major brands announce they are no longer in partnership with other brands who have lacked inclusion of some kind or have made bad press.
Entrepreneurs of Multiple Endeavors
Don’t cross market your brands. If you offer resume writing don’t advertise your massage therapy gig at the same time. Those aren’t the same markets. I have been given business cards that will show multiple services the entrepreneur does and I wont remember which one I was given the card for. When talking with people, stay specific to the conversation topic, people do not need to know everything you do for a living.
Naked Juice, the popular fruit smoothie brand found in almost every grocery store is owned by Pepsi Co. Though they are both drinks, you will not see them advertised at the same time. This company is profiting from two different markets, the healthy crowd and the soda loving crowd at the same time.
Sales & Sells
Don’t say yes to every vending opportunity. Every opportunity isn’t an opportunity. There are too many event hosts who will invite people to an event and say that it can help them with “exposure.” But then the vendor sits there at the event awkwardly for hours with people purposely avoiding eye contact and walking a bit away from that particular booth/kiosk because its not a product or service they came to the event for.
You wouldn’t see quilted blankets sold at a tech event. Sounds extreme doesn’t it? But these are the things that I have actually witnessed. Sometimes opposites DON’T attract.
Purchase a car magnet. Now with this one, have it I’d have it done by a car magnet company if you are not computer/design savvy. If you design it yourself make sure it’s legible to someone walking by, as well a person in a car next to you. Most websites online do have a very easy to use design tool that almost anyone can work with. The GREAT thing about a car magnet is that it works for any type of business, it’s removable, and they come in different sizes. The BEST thing is that its freeadvertisement.
Earthy Realists GOLDEN RULE TO ENTREPRENEURSHIP: I don’t believe that everyone is cut out for entrepreneurship. Because it’s not for everyone. But I do believe it’s for those who have an underlying reason for their product or service as well as the will to keep learning.
The goal isn’t to merely, “Be so good that they can’t ignore you” It is actually to: Be so good that it’s THEIR PERSONAL GOAL to work with you.
“Pay It Forward” To Another Ambitions Entrepreneur By Sharing This Article. They will thank you for it.
Best Regards & Many Successes To You. Kadesh Menes
Earthy Realist Is Sponsored By Oasis Art Design – Oasis Art Design is a creative production and directing company leading the concept-vision of business locations and creative enthusiasts. Consulting to improve and enhance. http://www.oasisartdesign.net
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How to grow your social media exponentially with minimal effort?
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How many times you should post on your blog and social profiles. Here’s our recommendation if you’re just starting out.
Tips on SEO, paid advertising, social media, and branding for building an online presence.
5 effective content types to grow your traffic and sales.
Three types of keywords you want to target when it comes to search engine optimization. Understand each of these keyword types for the biggest gains in organic traffic.
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3 Platforms for Getting Traffic From Paid Ads
5 Strategies for Building a Bigger Email List
5 Tips for Using Instagram Hashtags for More Exposure
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10 Website Tweaks You Should Make if You Want More Traffic
20 Instagram Post Ideas to Boost Your Engagement
A 5 Step Plan to Getting Traffic for Search Engines
How to Research Highly Searched Keywords for Your Next Blog Post
EarthyRealist.com 