RadioShacks Epic Return Aims To Connect Older Generations To DeFi

American retailer RadioShack is shifting its focus from electronics to crypto, claiming that it will be able to bridge the gap with older generations and bring blockchain technology closer to mass adoption.

“It is our hypothesis that the best way for crypto to be more mainstream is for an established brand name in the tech space to lead the way,” RadioShack writes in its proposal.

“The older generation simply doesn’t trust the new-fangled ideas of the Bitcoin youth,” it adds.

The 100-year old franchise recently laid out its plans, announcing the launch of a RADIO token as part of RadioShack DeFi (decentralized finance). Decentralized finance describes blockchain-based protocols that allow people to exchange funds without the need for an intermediary, like a bank.

RadioShack’s DeFi plans will help users trade tokens with each other without having to go through a traditional broker. The project is made possible through the Atlas USV (short for Universal Store of Value) protocol, which allows other applications to be built on it. 

RadioShack filed for bankruptcy in 2015 and again in 2017. The legacy retailer was bought by Retail Ecommerce Ventures in 2020, run by Alex Mehr and Tai Lopez, who are also the minds behind Atlas USV. Retail Ecommerce Ventures has a holding company portfolio of a number of established-but-struggling retailers, including Pier 1 Imports, Steinmart, and Dressbarn. 

 ”RadioShack has one objective: Distribution and usage by millions of individuals but possibly more important, by hundreds of blue-chip, large corporations as their gateway into becoming blockchain companies,” the company writes.

RadioShack goes on to say that the crypto industry has thus far missed the mark by focusing on “speculation and not enough on making the ‘old-school’ customer feel comfortable.” It notes that there is a “real generational gap” between the average crypto user and a corporate CEO.

“This demographic difference creates a substantial psychological barrier to crypto adoption,” the company says.

While it’s unclear when the RADIO token plans to launch, you can sign up for the waitlist via the company’s website. ”RadioShack, and RadioShack alone, can bridge the gap and ‘cross the chasm’ of mainstream usage for cryptocurrency,” the company claims. 

Article Via Rosie Perper @ Hypebeast.com

More On Blockchain

Get new content delivered directly to your inbox.

5 Cryptocurrencies To Invest In With The Most Potential

The following is not financial advice, here at EarthyRealist.com we advise all readers to invest wisely and responsibly. Our suggestions are based on the described cryptos public record and current market volume review.


Avalanche (CCC:AVAX-USD)

Coin: AVAX

Avalanche Whitepaper

Avalanche is an open, programmable smart contracts platform for decentralized applications. Many are saying that its the biggest breakthrough in crypto since Bitcoins release. Created by Ava Labs, Avalanche is a platform for creating custom blockchain networks and decentralized applications (dApps).

Current Market Cap: $14,591,727,468


Cardano (CCC:ADA-USD)

Coin: ADA

Cardano Whitepaper

Cardano has been publicized as a more secure and efficient blockchain in comparison to Ethereum. Cardano is a blockchain platform for changemakers, innovators, and visionaries, with the tools and technologies required to create possibility for the many, as well as the few, and bring about positive global change.

Current Market Cap: $70,669,693,045


Cosmos (CCC:ATOM-USD)

Coin: ATOM

Cosmos Whitepaper

Cosmos has been nicknamed the “internet of blockchains” because it is taking on the issue of communication that individual blockchains have. By tackling such a large scale problem it has continued to attract support and funding from many who understand what a resolution would mean for the entire blockchain community. Cosmos is an ever-expanding ecosystem of interconnected apps and services, built for a decentralized future.

Current Market Cap: $8,448,241,393


Solana (CCC:SOL-USD)

Coin: SOL

Solana Whitepaper

Solana is an open-source project directed by the Geneva-based Solana Foundation. A decentralized computing platform that uses SOL to pay for transactions aiming to progress blockchain by increasing its speed without compromising decentralization. Solana is a decentralized blockchain built to enable scalable, user-friendly apps for the world.

Current Market Cap: $47,263,718,598


Tezos (CCC:XTZ-USD)

Coin: XTZ

Tezos Whitepaper

Tezos runs on self-executing code called smart contracts, which are programs stored on a blockchain that run when predetermined conditions are met. It is a proof-of-stake chain that offers peer-to-peer transactions through its platform and its XZT cryptocurrency. A blockchain that is designed to evolve, security focused, upgradeable and built to last.

Current Market Cap: $6,022,970,187


Final Thoughts

Successful crypto investors have the habit of researching the coins that they are investing in. Current events and trends strongly impact the volatile (but profitable) cryptocurrency market.

Article By K. Crystal Carter

K. Crystal Carter is a cryptocurrency and blockchain enthusiast who is originally from Oakland, California. She has 7.5 years of experience in the financial industry, and 6 years of being a cannabis hydroponics grow director and cannabis advocate at local City Hall meetings. She currently resides in Las Vegas as one of the lead Earthy Realist team members.


Earn Crypto

• Get $25 USD in CRO locked in your CRO wallet when you complete registration using our referral link.
• Start investing today with Coinbase.com and receive $10 in Bitcoin through our referral when you buy or sell $100 or more.

Track Your Trades With A Crypto Themed Notebook

Get new content delivered directly to your inbox.