Sales and marketing can be scary for some entrepreneurs and small businesses. But people make it more challenging than it actually is.
Everyone wishes for organic sales but for most, you are going to have to do the work to gain and build your customer base.
The word “sale/sales” won’t be as intimidating once you understand that you are only doing what is necessary to grow your business.
And you have to “sale” to get your products to “sell.”
Aura Bea Carter