So, you’re stuck trying to think of a shiny new marketing tactic to get more folks acquainted with your product or service.
You’ve tried a bunch of things — you’ve recorded podcast episodes, you’ve made Instagram reels, you’ve even dabbled in making a few TikToks.
And now, you’re thinking, “What else can I do that will grab people’s attention?”
Enter: The free challenge.
This is a really fun way to grow your audience organically and give them a taste of the kind of transformation they can experience through your offer. (And because it’s free, people will be more willing to sign up.)
Your goal is twofold: 1) to funnel as many people as possible into your actual offer and turn them into paying customers. 2) to provide so much value out of the challenge that they want more where that came from.
Here are the top 3 tips for creating a memorable challenge that folks will be flocking to sign up for.
Discover what it feels like to have powerful content that creates faithful return customers. Standout to new clients and make your competition think about you when they don’t even cross your mind.
That’s damn good content marketing.
“Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.” – mailchimp.com