Stocking up on inventory and wishing on a star that your website is going to blow up with sales isn’t the best way to run a business.
You have to find different outlets to let potential clients know how you can improve their lives with your products or services.
A great way to promote your business is by blogging. Some e-commerce platforms have blog options integrated into them. But creating an exclusive separate blog for your business is another option.
Article By Aura Bea Carter
Discover what it feels like to have powerful content that creates faithful return customers. Standout to new clients and make your competition think about you when they don’t even cross your mind.
That’s damn good content marketing.
“Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it’s time to buy what you sell.” – mailchimp.com
Article By Aura Bea Carter
Are you selling a product or service online? If so listen up.
Your main priorities with social media marketing should be:
• Only posting your best photos
• Creating content to where people feel compelled to message you
• CTAs (Call To Actions) that triggers an emotional response
Likes do not equate to more money.
I have people who purchase from me but they have never liked a post, nor are we always friends on social media.
Your inbox should be active with questions and order requests.
Your website link should be included in your marketing posts.
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Best Regards,
Aura Bea Carter
How important is having a logo? I have owned successfully brands with and without one. But if you take a look at all major companies they are recognized not only by their name but by their logo.
Effort goes into the creative aspect of branding, and it’s actually more than one would think.
I have shared the psychology behind all brand colors and I will again in the comments.
Sales and marketing can be scary for some entrepreneurs and small businesses. But people make it more challenging than it actually is.
Everyone wishes for organic sales but for most, you are going to have to do the work to gain and build your customer base.
The word “sale/sales” won’t be as intimidating once you understand that you are only doing what is necessary to grow your business.
And you have to “sale” to get your products to “sell.”
🙂
Sincerely,
Aura Bea Carter
EarthyRealist.com 