Everyone that you work with isn’t going to be your cup of tea.
Everyone you hire isn’t going to live up to their outstanding interview performance.
Personal feelings have to be pushed aside in order for the workplace to achieve its goals.
It’s not about “faking it,” it’s about being cordial and getting the job required done.
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How important is having a logo? I have owned successfully brands with and without one. But if you take a look at all major companies they are recognized not only by their name but by their logo.
Effort goes into the creative aspect of branding, and it’s actually more than one would think.
I have shared the psychology behind all brand colors and I will again in the comments.
What are you doing to stay ahead of the game? Knowing what your customers want means also knowing what other (similar) brands they compare you to when shopping.
Here are a few questions to help you advance in your market:
- Who is the top (richest) brand in your niche? (Take notes from them.)
- What does your local competitor do to promote? (Are they collaborating around town?)
- Do you want to stay a small business or do you wish to become a household name? (Either answer is fine!)
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🤔 Have you used any of these?
🧐 Which are your favorites?
I can say that I have used most, and there are several that I use daily.
If you own a business, do freelance work, or make money from your hobby, these tools can be highly beneficial.
The free versions can get you organized and structured, so start with them. Then look into paying for subscriptions as you bring in more money.
Aura Bea Carter
Sales and marketing can be scary for some entrepreneurs and small businesses. But people make it more challenging than it actually is.
Everyone wishes for organic sales but for most, you are going to have to do the work to gain and build your customer base.
The word “sale/sales” won’t be as intimidating once you understand that you are only doing what is necessary to grow your business.
And you have to “sale” to get your products to “sell.”
Aura Bea Carter