7 Steps To Get Your Business To Run More Efficiently

As you shift your professional mindset from crafting, to side hustle, to small business, to being an outsourcing company, you will learn that you will need to do things more efficiently.

Nothing happens overnight when building your dream. And that’s actually a good thing. As you go through important steps you understand what works and what doesn’t.

Here are 7 steps to consider when you want to achieve desired results.

Article By Aura Bea Carter

How To Always Be Prepared For An Elevator Pitch

When most people think of an elevator pitch the American business reality show ‘Shark Tank’ probably comes to mind. You have the opportunity of a lifetime to grow your brand and this is when you BETTER get it right.

At least, that’s how it feels.

Start practicing what you would say if you only had 30 seconds (the length of an elevator ride) to sell your business to an angel investor.

Place yourself in that scenario mentally, so when it happens you’ll be totally impressed with yourself.

Article By Aura Bea Carter

5 Skills For Workplace Success

Everyone that you work with isn’t going to be your cup of tea.

Everyone you hire isn’t going to live up to their outstanding interview performance.

Personal feelings have to be pushed aside in order for the workplace to achieve its goals.

It’s not about “faking it,” it’s about being cordial and getting the job required done.

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The Psychological Role Of Colors In Branding

How important is having a logo? I have owned successfully brands with and without one. But if you take a look at all major companies they are recognized not only by their name but by their logo.

Effort goes into the creative aspect of branding, and it’s actually more than one would think.

I have shared the psychology behind all brand colors and I will again in the comments.

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5 Ways To Stay Ahead Of Your Competition

What are you doing to stay ahead of the game? Knowing what your customers want means also knowing what other (similar) brands they compare you to when shopping.

Here are a few questions to help you advance in your market:

  1. Who is the top (richest) brand in your niche? (Take notes from them.)
  2. What does your local competitor do to promote? (Are they collaborating around town?)
  3. Do you want to stay a small business or do you wish to become a household name? (Either answer is fine!)

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